
INCASE OF COOPERATION
– With us you are in good hands

COMPREHENSIVE SERVICE
In recent years we have been able to establish ourselves as one of the leading international service providers in the areas of beauty, care, accessories and luggage. With over 30 million items sold and sales outlets in 28 countries, we know how the beauty market works. We develop, design, produce and sell bestsellers. Trust in our workflow and be inspired by our extensive industry experience.
YOUR STRONG PARTNER FOR
YOUR TRADEMARK
The company InCase was founded in 2003 in Essen, North Rhine-Westphalia. We specialize in the import, wholesale and marketing of innovative beauty and lifestyle products. The focus is on the hair, beauty, bags, accessories and luggage sectors.
Today, the company is one of the leading trading companies in the beauty segment with over 5,000 products and more than 45 million items sold. From collection development to series production and marketing, we offer innovative OEM items and entire private label series. We create your product wishes together with you - economically, discreetly and market-ready. More than 35 major customers in 30 countries worldwide trust in our innovative strength.

WE SET YOUR TRADEMARK
ACCORDING TO YOUR WISHES
We offer you individual customer service and comprehensive fulfillment services.
Benefit from continuous cost control and our many years of industry experience.
As a multi-certified and internationally operating company, we offer you complete solutions.
Through our partner office in the Far East and globally based logistics service providers, we ensure a fixed delivery to your areas – throughout Europe.
FROM COLLECTION DEVELOPMENT TO MARKETING

02
MATERIAL
The raw material determines how the article is perceived by the consumer. Not only haptic, emotional or visual properties play a role, but increasingly also aspects such as sustainability or recyclability. Incase relies on the latest generation of materials. Composites, recycled materials or easily degradable components are clearly preferred - if required.
01
DESIGN
It all starts with the perfect design. Through our own design department and regular trend scouting, we know the needs of buyers. Ideas and visions give rise to innovative products with a unique character. New textures, smart functions and aesthetic qualities are constantly incorporated into the design process.

03
TREND SCOUTING
Zeitgeist, mood, colors, textures, materials and appearance are constantly changing. We cooperate with the DMI (German Institute of Fashion) of the WGSN (Worth Global Style Network) and maintain our own extensive monitoring on social media. By visiting trade fairs, we bundle all trend information for the upcoming season.


04
PACKAGING
The packaging of a product is essential and meets many criteria. We create sales packaging tailored to your needs that looks good and meets all requirements. The focus is on optimized recyclability and packaging solutions that use less material overall. Anti-theft protection, innovative packaging technologies and order-ready outer packaging are a matter of course.
05
QUALITY ASSURANCE
Our suppliers and the finished goods are subjected to permanent quality controls. To this end, we work with international testing institutes such as TÜV, SGS or Intertek. We also carry out regular company audits in our partner office in the Far East.


06
ROLLOUT
The coordination of the range is always based on the customer's wishes. At the same time, we constantly incorporate our own know-how. We ensure that packaging is tailored to requirements, that POS is delivered immediately and on time, and that the goods flow smoothly. Thanks to our separate marketing and PR department, the market launch of each collection can be supported with effective advertising.
07
MERCHANDISE PLAN
Through the constant analysis of current sales figures and adapted product planning (Vendor Managed Inventory / VMI), consumer behavior can be finely scaled. To optimize the product range according to needs, we constantly keep an eye on sales and product group planning as well as monitoring current performance.


08
SALES PROMOTION
We place great value on long-term business relationships and are flexible in adapting to different needs and requirements. Thanks to ongoing product range management, our experienced marketing and PR measures and targeted advertising strategies, we optimize sales and ensure the rapid turnover of your product ranges.